:root {
  --bg: #fbf7ef;
  --bg-2: #f4ecdd;
  --ink: #17130e;
  --ink-2: #4a4238;
  --muted: #776c5e;
  --line: #e3d8c6;
  --card: #fffdf8;
  --pink: #e0417a;
  --pink-ink: #a3235a;
  --blue: #1f4fd8;
  --green: #2f7a52;
  --amber: #c77700;
  --radius: 14px;
  --shadow: 0 1px 0 rgba(23, 19, 14, .04), 0 12px 30px -18px rgba(23, 19, 14, .35);
  --serif: "Iowan Old Style", "Palatino Linotype", Palatino, "Book Antiqua", Georgia, serif;
  --sans: ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;
  --mono: ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;
  --max: 1180px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0; background: var(--bg); color: var(--ink);
  font-family: var(--sans); font-size: 17px; line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration-color: color-mix(in srgb, var(--pink) 55%, transparent); text-underline-offset: 3px; }
a:hover { color: var(--pink-ink); }
h1, h2, h3, h4 { font-family: var(--serif); line-height: 1.12; letter-spacing: -.015em; margin: 0 0 .5em; font-weight: 700; }
h1 { font-size: clamp(2.3rem, 5vw, 3.6rem); }
h2 { font-size: clamp(1.6rem, 3vw, 2.2rem); }
h3 { font-size: 1.28rem; }
p { margin: 0 0 1.05em; }
small, .small { font-size: .86rem; }
.muted { color: var(--muted); }
.wrap { width: min(100% - 40px, var(--max)); margin-inline: auto; }
.wide { width: min(100% - 32px, 1320px); margin-inline: auto; }
.skip { position: absolute; left: -9999px; }
.skip:focus { left: 12px; top: 12px; background: #fff; padding: 10px 14px; z-index: 100; border-radius: 8px; }

/* header */
.site-header { position: sticky; top: 0; z-index: 40; background: color-mix(in srgb, var(--bg) 92%, transparent); backdrop-filter: blur(10px); border-bottom: 1px solid var(--line); }
.header-inner { display: flex; align-items: center; gap: 22px; padding: 13px 0; }
.brand { display: flex; align-items: center; gap: 10px; font-family: var(--serif); font-weight: 800; font-size: 1.18rem; letter-spacing: -.02em; text-decoration: none; }
.brand-mark { width: 34px; height: 34px; border-radius: 10px; background: var(--ink); color: var(--bg); display: grid; place-items: center; font-family: var(--mono); font-size: .78rem; transform: rotate(-4deg); }
.brand span em { color: var(--pink); font-style: normal; }
.nav { display: flex; gap: 4px; margin-left: auto; align-items: center; flex-wrap: wrap; }
.nav a { padding: 8px 11px; border-radius: 999px; font-size: .92rem; font-weight: 550; text-decoration: none; color: var(--ink-2); }
.nav a:hover, .nav a[aria-current="page"] { background: var(--bg-2); color: var(--ink); }
.search { position: relative; }
.search input { border: 1px solid var(--line); background: var(--card); border-radius: 999px; padding: 9px 14px 9px 36px; font: inherit; font-size: .9rem; width: 260px; }
.search svg { position: absolute; left: 12px; top: 11px; opacity: .5; }
.nav-toggle { display: none; }

/* hero */
.hero { padding: 44px 0 18px; }
.hero-grid { display: grid; grid-template-columns: 1.15fr .85fr; gap: 44px; align-items: end; }
.kicker { display: inline-flex; align-items: center; gap: 8px; font: 600 .74rem/1 var(--mono); text-transform: uppercase; letter-spacing: .12em; color: var(--pink-ink); background: color-mix(in srgb, var(--pink) 10%, transparent); padding: 8px 11px; border-radius: 999px; margin-bottom: 16px; }
.lede { font-size: clamp(1.05rem, 1.6vw, 1.22rem); color: var(--ink-2); max-width: 46ch; }
.hero-actions { display: flex; gap: 10px; flex-wrap: wrap; margin-top: 22px; }
.btn { display: inline-flex; align-items: center; gap: 8px; padding: 12px 18px; border-radius: 999px; font-weight: 650; font-size: .95rem; text-decoration: none; border: 1px solid var(--ink); background: var(--ink); color: var(--bg); }
.btn:hover { background: var(--pink-ink); border-color: var(--pink-ink); color: #fff; }
.btn.ghost { background: transparent; color: var(--ink); border-color: var(--line); }
.btn.ghost:hover { background: var(--bg-2); color: var(--ink); }

/* cards */
.card { background: var(--card); border: 1px solid var(--line); border-radius: var(--radius); box-shadow: var(--shadow); overflow: hidden; }
.card-body { padding: 18px 18px 20px; }
.grid { display: grid; gap: 18px; }
.g3 { grid-template-columns: repeat(3, 1fr); }
.g4 { grid-template-columns: repeat(4, 1fr); }
.g2 { grid-template-columns: repeat(2, 1fr); }
.shop-card img, .guide-card img { aspect-ratio: 4 / 3; object-fit: cover; width: 100%; background: var(--bg-2); }
.shop-card h3, .guide-card h3 { margin-bottom: 4px; font-size: 1.12rem; }
.tag { display: inline-block; font: 600 .7rem/1 var(--mono); text-transform: uppercase; letter-spacing: .08em; padding: 5px 8px; border-radius: 6px; background: var(--bg-2); color: var(--ink-2); }
.tag.pink { background: color-mix(in srgb, var(--pink) 12%, transparent); color: var(--pink-ink); }
.tag.blue { background: color-mix(in srgb, var(--blue) 10%, transparent); color: var(--blue); }

/* sections */
.section { padding: 34px 0; }
.section-head { display: flex; align-items: baseline; justify-content: space-between; gap: 20px; margin-bottom: 20px; flex-wrap: wrap; }
.section-head p { margin: 0; color: var(--muted); max-width: 62ch; }
.rule { border: 0; border-top: 1px solid var(--line); margin: 0; }

/* prose */
.prose { max-width: 72ch; }
.prose h2 { margin-top: 1.6em; }
.prose h3 { margin-top: 1.3em; }
.prose ul, .prose ol { padding-left: 1.2em; }
.prose li { margin: .35em 0; }
.prose blockquote { margin: 1.4em 0; padding: 4px 0 4px 18px; border-left: 3px solid var(--pink); color: var(--ink-2); font-family: var(--serif); font-size: 1.1rem; }
.prose table { width: 100%; border-collapse: collapse; margin: 1.2em 0; font-size: .94rem; }
.prose th, .prose td { text-align: left; padding: 9px 10px; border-bottom: 1px solid var(--line); vertical-align: top; }
.prose th { font: 600 .74rem/1.3 var(--mono); text-transform: uppercase; letter-spacing: .06em; color: var(--muted); }
.prose code { font-family: var(--mono); font-size: .88em; background: var(--bg-2); padding: 2px 5px; border-radius: 4px; }

/* guide */
.crumbs { font-size: .84rem; color: var(--muted); padding: 18px 0 0; }
.crumbs a { text-decoration: none; }
.guide-hero { display: grid; grid-template-columns: 1.1fr .9fr; gap: 34px; align-items: center; padding: 26px 0 10px; }
.guide-hero img { border-radius: var(--radius); aspect-ratio: 3/2; object-fit: cover; border: 1px solid var(--line); }
.shop-list { display: grid; gap: 26px; }
.shop-row { display: grid; grid-template-columns: 260px 1fr; gap: 24px; padding: 22px 0; border-top: 1px solid var(--line); }
.shop-row:first-child { border-top: 0; }
.shop-row img { border-radius: 12px; aspect-ratio: 4/3; object-fit: cover; border: 1px solid var(--line); width: 100%; }
.shop-row h3 { font-size: 1.45rem; margin-bottom: 2px; }
.shop-meta { display: flex; gap: 8px 14px; flex-wrap: wrap; font-size: .86rem; color: var(--muted); margin: 6px 0 10px; }
.fact-list { list-style: none; padding: 0; margin: 12px 0 0; display: grid; gap: 6px; }
.fact-list li { font-size: .93rem; padding-left: 18px; position: relative; }
.fact-list li::before { content: "•"; position: absolute; left: 2px; color: var(--pink); }

/* tables + charts */
.table-wrap { overflow-x: auto; border: 1px solid var(--line); border-radius: 12px; background: var(--card); }
table.data { width: 100%; border-collapse: collapse; font-size: .92rem; }
table.data th, table.data td { padding: 10px 12px; border-bottom: 1px solid var(--line); text-align: left; }
table.data th { font: 600 .72rem/1.2 var(--mono); text-transform: uppercase; letter-spacing: .06em; color: var(--muted); background: var(--bg-2); }
table.data tr:last-child td { border-bottom: 0; }
.chart { background: var(--card); border: 1px solid var(--line); border-radius: var(--radius); padding: 18px; }
.chart svg { width: 100%; height: auto; }
.chart-legend { display: flex; gap: 16px; flex-wrap: wrap; font-size: .82rem; color: var(--muted); margin-top: 8px; }

/* tools */
.tool { background: var(--card); border: 1px solid var(--line); border-radius: var(--radius); padding: 22px; box-shadow: var(--shadow); }
.tool label { display: block; font-size: .8rem; font-weight: 650; text-transform: uppercase; letter-spacing: .06em; color: var(--muted); margin: 12px 0 6px; }
.tool input, .tool select { width: 100%; font: inherit; padding: 10px 12px; border: 1px solid var(--line); border-radius: 9px; background: #fff; }
.tool output, .tool .result { display: block; margin-top: 16px; padding: 16px; border-radius: 10px; background: var(--bg-2); font-size: 1.02rem; }
.tool .result strong { font-family: var(--serif); font-size: 1.5rem; }

/* footer */
.site-footer { margin-top: 60px; border-top: 1px solid var(--line); background: var(--bg-2); padding: 38px 0 44px; font-size: .9rem; }
.footer-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 30px; }
.site-footer h4 { font: 650 .74rem/1 var(--mono); text-transform: uppercase; letter-spacing: .1em; color: var(--muted); margin-bottom: 12px; }
.site-footer ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 7px; }
.site-footer a { text-decoration: none; color: var(--ink-2); }
.footer-note { margin-top: 30px; padding-top: 18px; border-top: 1px solid var(--line); color: var(--muted); font-size: .82rem; }

/* misc */
.pill-row { display: flex; gap: 8px; flex-wrap: wrap; }
.pagination { display: flex; gap: 8px; align-items: center; justify-content: center; padding: 28px 0; }
.pagination a, .pagination span { padding: 8px 12px; border: 1px solid var(--line); border-radius: 8px; text-decoration: none; background: var(--card); font-size: .9rem; }
.pagination .current { background: var(--ink); color: var(--bg); border-color: var(--ink); }
.callout { border-left: 3px solid var(--blue); background: color-mix(in srgb, var(--blue) 5%, var(--card)); padding: 14px 16px; border-radius: 0 10px 10px 0; margin: 18px 0; }
.callout.warn { border-color: var(--amber); background: color-mix(in srgb, var(--amber) 7%, var(--card)); }
.stat-row { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; margin: 18px 0 6px; }
.stat { background: var(--card); border: 1px solid var(--line); border-radius: 12px; padding: 14px 16px; }
.stat b { display: block; font-family: var(--serif); font-size: 1.7rem; line-height: 1; }
.stat span { font-size: .78rem; color: var(--muted); text-transform: uppercase; letter-spacing: .06em; }
.newsletter { background: var(--ink); color: var(--bg); border-radius: 18px; padding: 30px; display: grid; grid-template-columns: 1.2fr .8fr; gap: 24px; align-items: center; }
.newsletter h2 { color: var(--bg); margin-bottom: 6px; }
.newsletter p { color: color-mix(in srgb, var(--bg) 78%, transparent); margin: 0; }
.newsletter form { display: flex; gap: 8px; }
.newsletter input { flex: 1; padding: 12px 14px; border-radius: 10px; border: 0; font: inherit; }
.newsletter button { padding: 12px 16px; border-radius: 10px; border: 0; background: var(--pink); color: #fff; font: inherit; font-weight: 700; cursor: pointer; }

@media (max-width: 980px) {
  .hero-grid, .guide-hero, .newsletter { grid-template-columns: 1fr; }
  .g4 { grid-template-columns: repeat(2, 1fr); }
  .g3 { grid-template-columns: repeat(2, 1fr); }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .shop-row { grid-template-columns: 1fr; }
  .shop-row img { max-height: 260px; }
}
@media (max-width: 640px) {
  body { font-size: 16px; }
  .g2, .g3, .g4 { grid-template-columns: 1fr; }
  .stat-row { grid-template-columns: repeat(2, 1fr); }
  .nav { display: none; }
  .nav.open { display: flex; position: absolute; top: 62px; left: 12px; right: 12px; background: var(--card); border: 1px solid var(--line); border-radius: 14px; padding: 10px; flex-direction: column; align-items: stretch; box-shadow: var(--shadow); }
  .nav-toggle { display: inline-flex; margin-left: auto; background: transparent; border: 1px solid var(--line); border-radius: 9px; padding: 8px 12px; font: inherit; }
  .search { display: none; }
  .search.open { display: block; width: 100%; margin: 6px 0; }
  .search.open input { width: 100%; }
}

/* overflow guards */
.newsletter > * { min-width: 0; }
.newsletter form { min-width: 0; flex-wrap: wrap; }
.newsletter input { min-width: 0; }
.chart svg { max-width: 100%; }
.card, .prose, .table-wrap { min-width: 0; }
@media (max-width: 640px) {
  .newsletter { padding: 22px; }
  .newsletter button { width: 100%; }
}