Labubu: what the interest curve says now
Labubu's attention curve has moved from its July 2025 peak to a faded stage, and the numbers describe views rather than buyer demand.
Published 2026-10-30
The Labubu curve tracks attention over time. The supplied data puts the category at Designer toys and the stage at Faded. Views peaked in July 2025 at 1,412,695. The latest month, September 2026, shows 37,477 views. That is a 97% drop from peak. The 90-day change is -41%.
Those numbers describe a path of public interest. They do not tell a buyer what units are selling, what margin a shop is making, what inventory is sitting in a stockroom, or what price a specific item will fetch. A curve can show that fewer people are looking. It cannot show whether the people still looking are ready to buy, or whether a shop has already sold through its stock. Treat the curve as one input, not a purchase order.
How a shop should read this stage
Read Faded as a signal about attention, not a verdict on every item. The curve says views are far below the July 2025 peak and still falling over the last 90 days. For a shop, that argues for lower open-to-buy on new Labubu commitments, not for using peak-month volume as a baseline. If you still hold stock bought against peak assumptions, check your own sell-through and margins before you order more.
Do not use the curve alone to clear shelves. The latest month still shows 37,477 views, so some attention remains. The practical move is to separate attention from sales: compare your own unit sales, return rate, and shelf space against the curve. Keep listings accurate, avoid deep restocks, and set reorder points low. If customers still ask for specific items, a small assortment can make sense. If your sell-through is slow, plan markdowns from your own numbers, not from a view count. The curve tells you the direction of interest. Your sales data tells you what to do with inventory.
Does Faded mean no one is interested in Labubu?
No. It means attention is far below the peak. The latest month still shows 37,477 views, but that is 97% below the July 2025 peak and down 41% over 90 days.
Should a shop restock because views still exist?
Not from the curve alone. Remaining views are small against the peak. Check your own sell-through, margin, and shelf space before committing to new stock.
Which numbers matter most here?
The vsPeak figure shows the size of the drop from 1,412,695 to 37,477 views. The -41% 90-day change shows the recent direction. Neither number replaces your own sales data.