Sonny Angel: what the interest curve says now
Sonny Angel views sit 77% below their June 2025 peak with a flat 90-day change, which tells a shop about attention and nothing about sales.
Published 2026-10-30
The Fad Index tracks monthly page views for a name and plots them against that name's own peak. For Sonny Angel the peak month is June 2025 at 17,958 views. The latest month, September 2026, shows 4,181 views, which is 77% below peak. The 90-day change reads 0%, meaning the last three months have been flat rather than falling.
What the curve does not tell you is anything about sell-through, restock timing, condition, or what people actually pay. A view is someone opening a page. It can be a collector checking a series list, a reseller scanning prices, or a parent who saw a photo. The index counts attention, not transactions. It also cannot say which figures within the line carry that attention — one popular series can hold a number up while the rest of the shelf sits.
How a shop should read this stage
The stage label is Holding, and the number behind it is a flat 90-day change at a level 77% below peak. Read that as a settled, smaller audience rather than a collapsing one. Flat is not the same as safe: a flat line at a low level gives no signal about which way the next move goes.
Treat depth of stock as the question, not whether to stock at all. Order to the level the flat line supports, and keep the reorder cycle short so a drop in views does not leave you holding cases. Check the 90-day number monthly. If it turns negative two months running, that is a cue to thin the range rather than drop it. If it turns positive, you will see it before a restock window closes.
Do not use the peak month as a target. June 2025 was a different market condition, and planning to that number now means planning against roughly four times the attention the line currently gets. Compare month to month instead.
Finally, separate the index from your own till. If your own sales on the line are steady while the curve is flat, trust your till for ordering and the curve for context. The two measure different things and neither overrides the other.
Does a 77% drop from peak mean the line is finished?
No. The stage is Holding and the 90-day change is 0%. A drop from peak alongside a flat recent line describes a smaller but steady audience, not a collapse.
Should I clear out stock?
The data does not answer that. It reports page views, not your sell-through or your margin. Use your own sales figures for a clearance decision and the curve only for background.
Which number is worth watching?
The 90-day change, currently 0%. Two negative months in a row is a clearer signal than the gap to peak, because it describes where the line is going rather than where it has been.
Can I use the peak figure to plan an order?
Not usefully. The peak reflects a different market condition. Plan against the current monthly level and adjust as the 90-day figure moves.